Sherri Azais founded Premier Partner Services with one goal in mind: to help businesses grow by offering creative, customized marketing, branding, and communication solutions based in real-world experience, and focused on real-world results.

Premier Partner Services, or PPS, is rooted in Sherri's skill at approaching challenges with an eye toward "best fit" approaches. During her pre-PPS career spanning more than 30 years, she has applied that skill to a wide range of ventures, from real estate to banking, and from wellness centers to a local tourism office. Each setting provided challenges that helped Sherri grow as a powerful communicator and careful marketing and branding strategist with experience in nearly every tool of the trade, from direct mail to social media platforms—and even good old-fashioned meet-and-greets.

Sherri's current clients include Wellspring Health Services, Raven's Nest Coffee House and Upstairs Dining, Gary's Ace Hardware, Croft Communications, and Prophetic Beauty. Before PPS, Sherri provided individually contracted services to businesses including Culpeper Cheese Company and Old Busthead Brewing, where she helped to plan and market the popular "Blues & Brews" event.

The inspiration for PPS was born out of Sherri's personal experience as a REALTOR and small business owner. Like many entrepreneurs, she understood the need for effective marketing and branding, but didn't always have the time or resources to make it happen. Sherri created PPS to solve those problems through a service that listens to clients, shares in their dreams, and works to make those dreams a reality through a collaborative approach.

A longtime resident of Culpeper with her husband, Brian and son, Mason who's now in college, Sherri is personally and emotionally invested in the continued enrichment of the area as a place to live, work, and visit. Her deep knowledge of her community—and her extensive connections with the people in it—make Sherri and Premier Partner Services the place to go when businesses want to make the possible happen.